Commercial Strategy · Data · AI

Your data is telling
you something.
Act on it.

I help mid-market commercial teams turn analytics into real decisions — prioritising revenue levers, fixing execution gaps, and building the AI systems that make it stick.

Book a Discovery Call See how we work →

The Problem

You have the data.
You have the team.
So why isn't it moving?

Mid-market companies sit on mountains of commercial data — CRM exports, dashboards, weekly reports. But between the numbers and the next action, something breaks down.

Meetings without clear decisions. Revenue opportunities left unaddressed for weeks. A gap between knowing and actually doing.

That gap is where growth leaks. And it's exactly what I fix.

73%

of commercial teams say they have more data than they can act on. The bottleneck isn't information — it's translation.

How It Works

From data to decision
in three moves.

Read the situation

I audit your existing data, dashboards, and commercial processes to pinpoint exactly where the insight-to-action gaps live in your business. No assumptions. Just evidence.

Build the playbook

I identify the top revenue levers and build a concrete, prioritised action plan — not a strategy deck, but a commercial decision framework your team can execute immediately.

React faster

Ongoing advisory to ensure decisions keep happening — weekly commercial reviews, performance rhythms, and AI-powered tools to sustain the momentum and build capability.

Work Together

Three ways to
work together.

Sprint

Revenue Insight Sprint

Focused. Fixed. Fast.

Deep audit of your commercial data & processes
Identify your top 3 revenue levers instantly
80-point commercial action plan, delivered
Fixed scope. Fixed price. No surprises.
Completed in 3–4 weeks

Start a Sprint →

— Most Popular

Fractional Commercial Advisor

Your embedded commercial brain.

Ongoing monthly advisory — senior commercial thinking on tap
Translate data into decisions, consistently
Build your commercial rhythm & decision cadence
Hold the team accountable to action
Weekly syncs + async support included

Explore This Engagement →

Early Access

Commercial Intelligence Copilot

Your data. Your decisions. Automated.

Surfaces weekly commercial priorities automatically
Detects anomalies & recommends actions
Pulls insight directly from your own data
No analyst needed to interpret it
Built from 10+ years of commercial pattern recognition

"Be first in line when it launches. We'll send you one email."

About

I've spent a decade leading commercial strategy across EMEA and APAC for some of the world's most data-intensive businesses — and I kept seeing the same problem everywhere.